Client
On running
Services
Live Performance, Live Sound Design
Year
2024
During Milan Fashion Week, thanks to Wanderlust Vision, we brought “Weaving Sounds,” a workshop held at Parco Sempione with the brand On Running.
The main idea was to reconstruct an On advertisement completely from scratch, live, using and harnessing sounds created by the audience.
We used a Make noise modular system, Soma Laboratories synths such as the Cosmos and Enner, a Teenage Engineering OP-1, Elektron Model:Sample and an SSL Big Six mixer for routing.
For the sounds, we sampled shoes, mechanical keyboards, books and magazines, spoken words, and percussive sounds created by the audience in real-time.